Case Studies


The inventors of flexible foam for equipment insulation and a leading provider of engineered foams, Armacell develops innovative and safe thermal, acoustic and mechanical solutions.

Their vision is to be the global leader in providing innovative, technical insulation solutions and components to conserve energy and make a difference around the world.

FIG’s Remit

Armacell appointed FIG as their Marketing Partner to support their full UK marketing strategy, including delivering national promotional campaigns, product launches, PR and creative branding. Alongside this, FIG also delivers across a range of marketing channels from design, photography and copywriting, to PR and growing their Armacell UK social presence.

Strategic Deliverables

Supporting Armacell UK’s head of marketing, FIG was engaged to work across a range of design, content and social deliverables. Over our initial eight weeks, FIG has delivered a creative suite of:

  • Over 70 pieces of design, including brochures, advertisements, product datasheets, roller banners, floor graphics, direct mail templates, website banners, icons, emailshot templates, social adverts and assets
  • PPC and remarketing campaign to drive product sales forward and stand above competitors
  • Product POS concepts and presentations to support sales pitches and win new business

The Results

Tom Lay, Head of Marketing at Armacell UK said: “Choosing FIG as our marketing partner was an obvious choice for Armacell given their many years of professional B2B experience, especially in the industrial sector, creativity and delivery of proven results. We’re confident that we’re in the best hands as FIG’s service levels and client relations are outstanding.”

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Our Work

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