Case Studies

Edge Hill University

Edge Hill University, based on an attractive, award-winning 160-acre campus in Ormskirk, Lancashire has been providing higher education since 1885.

As one of a select few universities to have held the coveted UK University of the Year title, awarded by Times Higher Education (2014/15), it has also been named University of the Year for Student Retention by The Times and The Sunday Times Good University Guide 2018, who wrote that it is “firmly establishing itself among the top post-1992 universities.”

FIG’s Remit

Edge Hill appointed FIG as their Marketing Partner, with the objectives of raising the profile of the University’s Facilities Management team, and helping students and other staff members to see exactly what the FM team did around campus.

As the largest support department at the University employing over 320 members of staff across 12 defined Service Areas, the FM team provide services to almost 12,000 students and 2,000 members of staff in addition to a significant number of visitors, partners and members of the public using the 160-acre campus.

However, there was still a big assumption that the FM team were only responsible for tasks such as emptying bins, replacing lightbulbs and fixing things across campus, when in reality, they were responsible for a whole lot more, and it was FIG’s job to promote this.

 

The work that FIG has carried out has brought a sense of cohesion to the FM team’s written and visual collateral

Strategic Deliverables

With a lack of internal resource to deliver FMs design, content, social media and PR requirements, FIG was engaged to work across a range of channels and platforms in order to help raise the profile of the FM team, as well as gain much needed customer insight to ensure the messages we were sending out were the right ones.

On top of the work we did to support the FM team, FIG also developed the new branding for one of Edge Hill’s onsite eateries, Roots and provided printed collateral for their annual Facilities management awards ceremony.

 

Our work included:

  • Strategy session with FM team, producing a communications plan
  • Delivering a succinct and very visual annual report for FM 2017-18 & 2018-19
  • Regular monthly blogging and newly updated FM staff profiles
  • Written and visual content for the FM team’s social media channels
  • Designing new welcome booklets for students
  • Designing new vinyls for the walls in the FM and sports building to maximise impact and ensure staff, students and the local community know what’s on offer
  • Creative visuals including posters, social assets, digital screens and leaflets for University events and campaigns, including Pool Party and Roller Disco evenings, Summer BBQs, Mystery Shopper programs, and campaigns to promote the Upay scheme and collate general feedback from students and staff
  • Designing of a variety of different brochures and handbooks for staff and students
  • A three day, on campus research project with students and staff around food options on campus with final findings presented back to the team
  • Rebrand and repositioning of Water’s Edge restaurant to Roots, along with the design of a variety of printed collateral including menu boards, widow graphics, outdoor A-boards and flags, takeaway bags and menus
  • New sports membership application forms, adverts and posters
  • Awards collateral and branded merchandise including glass awards, mugs, pin badges and certificates
  • Branded PowerPoint templates for the wider team to use

The Results

The work that FIG has carried out has brought a sense of cohesion to the FM team’s written and visual collateral, helping students and other staff members become better aware of the roles and responsibilities of the FM team.

FIG was able to condense Edge Hill’s annual reports, making them more engaging and legible, which had a great reception by the staff and stakeholders alike. The strategy sessions and customer insight also proved the need for a rebrand of the Water’s Edge restaurant as 40% of students were unaware of its existence. The rebrand and the promotion around it helped to boost its profile amongst customers with early signs showing an increase in footfall and general brand awareness as we moved into 2020.

“It’s been fantastic to have the team at FIG working with us. They are so easy to work with and really do feel part of our team. They have quickly understood our needs and challenges with monthly catch-up meetings really helping to keep our marketing on track. It is just a delight to see our communications come to life, it’s made the team here feel re-invigorated about what we do and how we help our students. But we can also see a massive difference on how our newly improved communications are helping students, staff and general public access all of our wonderful services. It’s all very exciting.”

Sarah Knight, Head of Operations at Edge Hill University FM

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