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Seeing things differently

April 2020Becky

Working on a diverse range of clients at FIG means we regularly find different solutions in how to visualise projects.

From developing a suite of icons for a website to infographics that help bring statistics to life, or the use of illustrations for people and processes which offers something more bespoke to what a simple image may not be able to convey, we’re always on hand to offer solutions to whatever your challenges are.

One of FIG’s Senior Designers, Chris, discloses his tips for how you can help differentiate your brand from competitors and shares with us what he’s been working on which does just that.

Icons – Clean, simple, uniform. Creating a suite of icons that are consistent in size, style, weight and colour can reinforce brand identity and become part of a strong visual language. Icons have the ability to communicate an instruction, highlight an offering with or without the addition of words.

Infographics – These have become a great way to visualise what can be a particularly dry subject of facts and figures, and engage an audience with the use of colour, symbols and iconography. They give statistics more impact, help reinforce key statements and can be especially useful for dissecting large volumes of hard-to-read copy into easy-to-digest segments.

Illustrations – The use of illustrations – particularly in place of photography – can add individuality to a project or become a key part of brand identity. Picking the right style of illustration can allow you to tailor it to suit a particular colour palette or help bring consistency across a project. They can add warmth and personality and again make subjects more engaging to a viewer.

It goes without saying that the aforementioned all bring their own merits and provide great options, but photography still has a place and when used correctly can add realism and bring a story to life. Where possible, always obtain high-quality photography that relates directly to your business. If this isn’t possible, there are some fantastic stock image banks that you can purchase that can work just as well. Add to that the ability to ‘treat’ your images with different techniques and colouring, and you’ll be able to develop a suite of unique imagery suitable for your project.

Something that I’ve recently been working with and looking to develop is my use of 3D illustrations. What they offer will sound very cliché but they really do provide a different perspective on things and can bring a whole new structure and a depth to your work. They can be quite expansive, especially when looking at using them as environments, and can also look quite technical or process-driven, but I’ve found they also can capture an everyday scenario extremely effectively. The style can be very complimentary across all sectors and I’ve found it particularly worked well when imagery has been difficult to come by for industrial processes such as product prototypes.

My interest in 3D illustration came from a design studio I’ve followed for a number of years called DKNG Studios (www.dkngstudios.com) who are based in California. I’ve loved their style of work on all sorts of media from posters, pin badges, packaging, iconography, branding and even playing cards and their use of colours, textures, patterns and illustration style had inspired me to try something different with my work.

At FIG we’re fortunate to have access to Skillshare and DKNG have a range of classes available to view on there. I started the Illustration Created Through Isometric Design class as I’d always wanted to try and add more depth to my illustrations and thought this was an ideal opportunity to try something new. I also felt it would give me other ideas and options on projects and to help me keep progressing by adding new skills.

Below is some of the 3D work that DKNG have worked on which fostered my interest in this subject in the first place, and the poster that I created after taking the class.

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