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Improving performance of iBottles website

December 2019Helen

iBottles is a family run business that was established in the early 1990s as a UK and Ireland distributor for Kautex high quality, plastic containers. FIG initially designed and built the eCommerce website and the company did their own digital marketing in-house. Later in the year of 2019 they were left without marketing and turned to FIG and its marketing partnership to help support the digital marketing through this transition period.

What have we achieved since October 2019?

  • Launched a whole suite of new creative banners for the website
  • Delivered a successful Black Friday campaign
  • Re-photographed products in a consistent style
  • Redesigned the emailshots
  • Designed a new set of social assets
  • Taken ownership and management of the PPC campaigns and  social media platform

Since taking over the digital marketing and the launch of FIG’s creative assets across iBottle’s website, emarketing and social there has been a 72.34%* increase in new users (33,103 v 19,208).

If you would like access to FIG’s team of marketing, PR, design and digital specialists to support your business objectives in the next year then look no further than our award-winning Marketing Partner Programme. Give us a call on 01457 857 111 or email [email protected] for an initial exploratory chat.

*From 1st October to 30th November 2019, compared to 1st August to 30th September 2019.

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