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Straight from FIG HQ

Going for Growth with Northwood

December 2019Helen

Long-term Marketing Partner Northwood Hygiene Products has enjoyed a significant year of growth in 2019, with the manufacturer acquiring new businesses in both the UK and Spain.

FIG has been delighted to support Northwood during this phase of growth with strategic design & branding and PR & media relations support across its broad range of Away-from-Home products.

What have we achieved in 2019?

  • Worked closely with Northwood to evolve its corporate brand identity across all corporate communications
  • Rebranded three Away-from-Home brands under Northwood Hygiene Products (Optimum, Essentials & ProWipers)
  • Delivered over 74 pieces of editorial coverage across core publications, reaching an estimated readership of nearly 3 million
  • Aligned all product and company literature to the revised Northwood corporate brand
  • Concept, design and artwork for a variety of consumer facing tissue products
  • Developed go-to-market campaign materials for a new range of dispensers to be launched in 2020

Needless to say, Northwood has kept the FIG team incredibly busy this year and we’re delighted to continue our Marketing Partnership with the team in 2020.

If you would like access to FIG’s team of marketing, PR, design and digital specialists to support your business objectives in the next year then look no further than our award-winning Marketing Partner Programme. Give us a call on 01457 857 111 or email [email protected] for an initial exploratory chat.

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