As the enormity of the Brexit debate continues, one thing’s for sure – we’re all thinking a lot more about what the future holds and how we can best go about sustaining security and ongoing success.
Let’s be honest, thinking about the long term is difficult for many with so many questions left unanswered, leaving businesses trying to cope with the demands of today whilst trying to plan for the future.
One debate that often rears its head in uncertain times is whether to do your own marketing in-house or to outsource to an external marketing agency. Here at FIG, we’ve experienced both arguments in recent months and it does seem to depend on the size and ambition of a B2B company. One of our longest marketing partnerships is coming to an end towards the end of this year as the company has grown to such a size they are employing a dedicated marketing head in-house. However, bigger companies who employ their own marketing teams still tend to outsource to agencies. For example, we work with a number of very large companies who do have in-house marketing teams but who outsource to us for strategic and expert knowledge. We’ve also just started working with a company who has lost their marketing head in-house and are now looking to outsource their entire marketing function instead of employing somebody.
So, let’s look at the benefits for both which might help you make a decision if you are reviewing your marketing currently.
If you choose to invest in working with an agency you’ll develop a close working relationship with tangible financial rewards so spend a bit of time making sure you’re working with the right one for your business.
Whatever you do, do something. Chances are you won’t be able to achieve everything alone. The fundamentals of marketing can seem pretty obvious (communicate to your customers on their level, make sure your brand is consistent across all media platforms etc) but the effective implementation and execution of a strategic marketing plan needs a professional’s commitment to getting things done, following things up, and continually improving your marketing activities in line with your business’s ambitions. And marketing professionals need the support of talented graphic designers, website developers, digital marketers and PRs at some point or other to deliver a successful marketing plan.
Say hello. We’re always happy to hear from new businesses.Call FIG today