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Driving Your Message Home For Christmas

September 2019Becky

Christmas is most definitely coming and if you haven’t already started planning, fear not – FIG is here to help with your festive campaign.

With less than 17 weeks until the big day, it’s important to start promoting your festive plans. And soon!

Whether your festive strategy consists of special offers to attract new clients, exclusive price structures for loyal customers, or even just communicating your seasonal opening times to your customer base, it’s important to start pushing that message out there – and soon.

Whilst we’re not suggesting you should start promoting your Christmas offerings right this very minute, it is definitely time to start thinking about what you want to say, how you want to say it and when you’re going to roll it out. Your Christmas campaign should be a big part of your yearly marketing strategy and should never feel like just another thing you should do as it provides huge opportunities for businesses, with lots of customers looking to invest and spend money. It pays to be prepared which is why big brands begin thinking about Christmas as early as Q2.

And it’s not just the big brands that should be getting Christmas all wrapped up. By developing a seasonal campaign which is used consistently throughout different channels – from emailshots, mail drops, social imagery, print ads, videos and more – you’ll create a buzz around your brand and all your festive touchpoints will encourage people to keep you in mind and think favourably about your company, leaving you in a great position come the New Year.

Don’t be a Christmas Pudding – get the bauble rolling and get in touch with FIG to make sure your campaign isn’t caught in the Christmas clutter. Putting thought into it now ensures your festive marketing will be well-considered and far-reaching, rather than hastily put together and ill thought out.

Click here to find out why your Christmas campaign is so important, or to discuss your ideas, call us on 01457 857111 or email [email protected]

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