FIG has partnered with Freedom Paper Products (a Northwood Company) to develop a new brand of Kitchen Roll, Rhino.
As part of the project, FIG’s senior design team worked with Freedom to create a range of new packaging to bring the bold features of the Rhino brand to life.
FIG was briefed to develop the branding of the new kitchen roll range, Freedom’s major kitchen roll entry into the wholesale market, to appeal to a wide range of audiences including commercial businesses and wholesalers, as well as discerning consumers looking for a quality product that can be used across any household job.
The new packaging design adopts a two-tone graphic architecture, with striking elements that work to clearly emphasise the strength of the Rhino product.
Since launching into the marketplace, Rhino Kitchen Roll has been picked up by some of the UK’s biggest brands as its preferred kitchen roll product, including fast food restaurant Five Guys who use the 3ply XL product across over 90 stores nationwide.
Rhino’s 3ply XL roll is ultra-absorbent and super strong. It is manufactured from Pure Pulp and features a unique embossed pattern. With 70 extra-large sheets per roll (275mm x 278mm), a single roll of Rhino offers longevity and cost-in-use, as fewer sheets are required for any wiping task.
Paul Mulready, Marketing Manager at Northwood Hygiene Products, comments: “The launch of Rhino is a significant milestone for Freedom Paper Products as we bring to market a quality product that offers our customers strength, durability and super absorbency. It really is ideal for any wiping job.
“FIG took on board all of these USPs and delivered a packaging design that really does stand out on retail shelves.”
Chris Dixon, senior designer at FIG, adds: “This was a great project for the design team to get involved with. It was clear to us that behind Rhino stood a company that was very passionate and open-minded about the product and the brand. This empowered the design team to create a truly bold brand and subsequent packaging, and we’re thrilled to see Rhino going from strength to strength.”
Have you got a packaging brief you’d like FIG’s help with? Send us a note to [email protected] or call the team on 01457 857111
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